Bare All and Stand Out
To stand out from your competition and give your business real credibility get testimonials from your customers and publicise these on your website. Potential customers are savvy they will not be taken in by made up testimonials or testimonials that are not from an independent source. To give your testimonials credibility you need to ensure you do not only show the good, but also the bad and the ugly.
Every time I read 100% satisfaction testimonials, I move on to someone else who is honest enough to show me that they are not perfect. Likes of Amazon are excellent examples where they do not remove critical testimonials about them. Furthermore, this is a great way to ensure you are always on your guard to make sure that you are doing everything to provide outstanding customer service.
How to do it?
Sign up with FreeIndex business listing directory. Click here to do this . You can advertise your business for free in just a short space of time but the best thing about FreeIndex is that it ranks businesses in each sector by the number of reviews they have received from their customers.
For example they are 1362 listed businesses in the “accountants” category. In this category with just 19 reviews we are listed as number 1 in the rankings.
Once you have registered on FreeIndex, you can send your customers a link to leave you a testimonial. They independently rate you against the following criteria:
- Value for money
- Customer service
FreeIndex have measures in place to ensure that the reviews system is not abused.
The way to put these testimonials on your website is by copying a piece of code from FreeIndex and pasting these code on your website. This will show the latest reviews you have received on the FreeIndex site, therefore acting as a constantly updating testimonial list. Click here for an example of this.
Please note I am not connected to FreeIndex, apart from being listed on their website and acting as their Finance and Accounting Expert for which there is no pay.