Archive for the ‘General Business’ Category

Get those testimonials!

Posted on July 13th, 2010 by Aziz  |  No Comments »

Bare All and Stand Out

To stand out from your competition and give your business real credibility get testimonials from your customers and publicise these on your website. Potential customers  are savvy  they will not be taken in by made up testimonials or testimonials that are not from an independent source. To give your testimonials credibility you need to ensure you do not only show the good, but also the bad and the ugly.

Every time I read 100% satisfaction testimonials, I move on to someone else who is honest enough to show me that they are not perfect. Likes of Amazon are excellent examples where they do not remove critical testimonials about them. Furthermore, this is a great way to ensure you are always on  your guard to make sure that you are doing everything to provide  outstanding customer service.

How to do it?

Sign up with FreeIndex business listing directory.  Click  here to do this . You can advertise your business for free in just a short space of time but the best thing about FreeIndex  is that it ranks businesses in each sector by the number of reviews they have received from their customers.

For example they are 1362  listed businesses in the “accountants” category. In this category with just 19  reviews we are listed as  number 1 in the rankings.

Once you have registered on FreeIndex, you can send your customers a link to leave you a testimonial. They independently rate you against the following criteria:

  • Value for money
  • Customer service
  • Quality

FreeIndex have measures in place to ensure that the reviews system is not abused.

The way to put these testimonials on your website is by copying a piece of code from FreeIndex  and pasting these code on your website. This  will show the latest reviews you have received on the FreeIndex site, therefore acting as a constantly updating testimonial list. Click here for an example of this.

Please note I am not connected to FreeIndex,  apart from being listed on their website and acting as their Finance and Accounting Expert for which there is no pay.

Registering your business with the Tax Authorities

Posted on May 9th, 2010 by Aziz  |  No Comments »

A significant task for the new business owner is ensuring that the business is properly complying with the extensive tax and information filing requirements imposed by the various authorities. Problems and penalties could arise if the new business is not registered with the appropriate tax authorities in a timely fashion. While this post is not intended to be an all-inclusive list of filing requirements, it summarises some of the more prominent requirements common to most businesses.

HM Revenue & Customs It is necessary to notify HM Revenue & Customs of your existence by completing forms CT41G (companies) or CWF1 (sole traders/ partnerships). The form notifies HM Revenue & Customs of your accounting date, your accountant, and also enables a PAYE (Pay As You Earn Scheme) to be set up, which is a requirement if you are to be an employer. If you fail to register within the first three full months of commencing business a penalty of £100 may be levied.

H M Revenue & Customs – NI Contributions Office

Depending on the level of profit, sole traders and partners have a liability to Class 2 NIC, and these are payable either quarterly or monthly by direct debit. Class 2 contributions are at a weekly level of £2.40 (where annual earnings are £5,075 or more for 2010/11) and the necessary form to collect Class 2 contributions should be completed at the same time as the form CWF1. Leaflet CA02 ‘National Insurance contributions for self-employed people with small earnings’ gives full details and an application form for exemption from liability.

H M Revenue & Customs – VAT

You need to consider if it is beneficial to be VAT registered from the outset. If you are registering for VAT, form VAT 1 needs completing, and if you are a partnership, form VAT 2 needs to be completed, in addition to the VAT 1, giving details of all the partners. Alternatively, an online registration process is available on HMRC’s website. If turnover exceeds the compulsory registration limit, £70,000 at 1 April 2010, in any period of 12 months or less Customs must be notified within 30 days of the end of the month in which the threshold was exceeded.

Budget News March 2010

Posted on March 25th, 2010 by Aziz  |  No Comments »

2010 Budget News

This was a pre-election Budget but without many give-away prizes. Many of the standard allowances and thresholds have been frozen for two to five years, which introduces hidden tax rises by way of fiscal drag.

This summary concentrates on the main tax issues affecting our clients.

The good news points for small businesses are the extensions of entrepreneurs’ relief and the Annual Investment Allowance. The bad news includes the new anti-avoidance rule for loans provided to participators in private companies. There are also a large number of complex measures which may not pass into law before this Government runs out of Parliamentary time.

Business Tax

Capital Allowances

The maximum Annual Investment Allowance (AIA) available to each business or group of companies will double to £100,000 for expenditure incurred from 1 April 2010 (6 April 2010 for unincorporated businesses). The cost of all qualifying equipment (not cars or buildings), that falls within the AIA limit can be deducted in full from the business profits in the year the equipment is bought.

The AIA was introduced in April 2008 with a cap of £50,000, which was sufficient to cover the annual capital expenditure for about 90% of businesses. This increase in the AIA limit means the capital expenditure of about 99% of businesses will be covered by the AIA, and thus will be allowable in full when incurred. Any capital expenditure in excess of the AIA limit is taken into the relevant capital allowance pool where it receives tax relief at either 10% or 20% per year.

Partnerships where one or more of the partners is a company do not qualify for the AIA. Also a group of companies only qualifies for one AIA limit for the whole group.

Loans to Participators

This is bad news for private companies. It undermines an arrangement that is becoming popular in owner-managed companies; where the director takes a loan from his company to spread the taxation of that income into a future tax year. When the loan is written-off or released by the company, the director is taxed on the value of the loan as if it was a dividend. However, the Taxman may also insist that the company pays class 1NICs on the loan write-off where the loan may have been substituted for part of the director’s remuneration.

Before today’s Budget the company could claim a deduction in its accounts for the value of the loan written-off as well as any NICs paid on that amount. For loans written-off on or after 24 March 2010 the company will not be able to claim a deduction in its accounts for the value of the loan, which will make the whole exercise very expensive. This new rule applies where the loan is provided by a privately owned company to a participator of that company, which includes all shareholders, directors and loan creditors of the company and their associates.

Corporation Tax

The corporate tax rate for small profits remains frozen at 21% for the financial year that runs from 1 April 2010 to 31 March 2011 (2010/11). The small profits rate applies where a single company has profits of no more than £300,000. Companies with profits of £1.5 million or more pay corporation tax at 28%. Profits that fall in the band £300,000 to £1.5 million are taxed at a marginal rate of 29.75%. Companies with ring-fenced trades (basically those in the oil industry), pay corporation tax at 19% or 30% for the financial year 2010/11.

Where a company is part of a group or has associated companies the profit thresholds that determine where each tax rate applies are divided by the number of associated or group companies.

Business Rates

Businesses that occupy premises in England with rateable values of up to £6,000 per year will be able to claim full exemption from business rates for 12 months from 1 October 2010. In addition those businesses in properties with rateable values of up to £12,000 will be able to claim reductions in their business rates from that date. Different business rates relief schemes apply for properties in Wales and Scotland, but details of those schemes were not given in this Budget statement.

Individuals

Income Tax Allowances

All personal tax allowances have been frozen for 2010/11 at the 2009/10 levels as follows:

Under 65 – £6,475
65-74 – £9,490
75 and over - £9,640
Minimum marriage allowance* - £2,670
Marriage one partner born before 6 /4/1935* - £6,965
Blind person’s allowance – £1,890
Income limit for allowances for those aged 65 or more £22,900
* given at 10% rate only

This freezing of allowances for everyone amounts to a hidden tax increase as the value of the allowance is reduced in real terms by inflation, which from the latest measure of the consumer prices index (CPI) is now 3%. Unfortunately the annual adjustment in allowances is based on a different measure of inflation: the Retail Price Index (RPI) as reported for the year to September which was a negative number: (-1.4), which has resulted in frozen personal allowances for 2010/11.

Another hidden tax rise lies in store for those with total income of £100,000 or more. From 6 April 2010 those individuals will lose £1 of their personal allowance, for every £2 of their total income that exceeds £100,000. This equates to a marginal tax rate of 60% on that slice of income.

Income Tax Rates

The tax thresholds for 2010/11 at which each tax rate is imposed have also been frozen at the 2009/10 levels. This also introduces a subtle tax increase for those people whose income has increased, if that increase takes their taxable income over one of the tax thresholds.

Savings rate* – 10% - £0 – £2,440
Basic rate – 20% – £0 – £37,400
Higher rate – 40% – £37,401 to £150,000
Additional rate - 50% – Over £150,000

* Only applies to savings income such as interest where earned income is covered by allowances or is also within this band.

The 50% tax rate only applies on income over £150,000, it does not replace the 40% tax rate.

Capital Gains Tax

The much anticipated increase in the rate of capital gains tax (CGT) did not emerge, the CGT rate remains at 18% for 2010/11. The CGT annual exemption is also frozen for 2010/11 at £10,100, with the exemption for trusts set at £5,050.

The good news for all ambitious business people is that entrepreneurs’ relief is to be extended. Entrepreneurs’ relief reduces the effective rate of CGT to 10% on gains arising on the disposal of businesses and certain business assets. Taxpayers are limited to claiming this relief on up to £1 million of gains made from 5 April 2008 to the end of their life. This lifetime limit is to be increased to £2 million for disposals made after 5 April 2010. No additional relief is given for gains realised before 6 April 2010 that exceed £1 million.

Inheritance Tax

The nil rate band for inheritance tax has been frozen at £325,000 for 4 years. Although widows and widowers can benefit from the transfer of any unused nil rate band from their deceased spouse or civil partner, this freezing of the IHT zero rate represents a hidden tax rise in real terms.

Savings Income

The tax-free ISA limits have already been increased for 2010/11 to £10,200, of which £5,100 can be saved in a cash form such as a bank savings account. These limits will now be increased by the rate of inflation (RPI measure) every year from 6 April 2011. If the RPI is negative the ISA limit will not be reduced. The amount that can be saved in a cash form will continue to be half the value of the full ISA limit for stocks and shares.

Pension Contributions

Special Annual Allowance Charge

Taxpayers with total income of over £150,000 will have to pay a special annual allowance charge (SAAC) of 20% to 30% of the irregular pension contributions they make that exceed £20,000, or in some cases £30,000, in 2009/10 or 2010/11. Irregular contributions are defined as those made less frequently than quarterly. The measure of income is the taxpayer’s total income before deductions for the current tax year, or in either of the two preceding tax years.

Employees with total annual income before deductions of £130,000 or more can also be caught by the SAAC if the sum of their income plus value of the pension contributions made by their employer on their behalf totals £150,000 or more.

From 6 April 2011 tax relief on pension contributions will be tapered down to the basic rate of tax for those earning between £150,000 and £180,000 or more.

Annual Allowance Charge

Tax relief on pension contributions is capped at the lower of 100% of the taxpayers’ relevant earnings, or the annual allowance. This annual allowance is to be frozen at £255,000 for the tax years 2010/11 to 2015/16. Where the pension contributions made exceed the annual allowance the taxpayer must pay an annual allowance charge (AAC) of 40% of the excess pension contribution. The SAAC and the AAC can apply on the same pension contributions, but the amount subject to the SAAC is reduced by the amount of contributions already subject to the AAC.

The detailed rules that govern exactly how these charges apply are very complex, so if your pension contributions or earnings are likely to break any of the thresholds mentioned please ask us for tailored advice.

New Obligations on Employers

In spite of these excessive tax charges on high pension contributions the Government wants all workers to be a member of a pension scheme. From a date to be announced in 2012, all employers will be required to ensure that their employees are members of a pension scheme. If the employee is not already a member of a registered pension scheme he will be automatically enrolled in the Government scheme known as the National Employment Savings Trust (NEST). The employer will be required to make contributions to NEST or the employee’s registered pension scheme.

Stamp Duty Land Tax

One of the give-aways of this Budget is relief from Stamp Duty Land Tax (SDLT) due on buying residential properties that cost up to £250,000, where the property transaction is completed between 25 March 2010 and 25 March 2012. The issue is that this zero rate only applies to first-time buyers, and the relief will have to be claimed by those individuals, it will not be given automatically.

To help fund this tax relief an additional rate of SDLT is to be introduced at 5% on properties costing £1 million or more from 6 April 2011. So if you are planning to buy that million pound home, get on with it!

VAT

Rates

The rates of VAT have not been changed. The standard rate remains at 17.5%, the reduced rate is 5%.

Registration Threshold

The level of turnover that triggers a requirement to become a VAT registered trader within 30 days is to rise by £2,000 to £70,000 with effect from 1 April 2010. The turnover threshold below which traders can apply to become deregistered for VAT increases by £2,000 to £68,000 from the same date.

Postal Services

Certain commercial postal services provided by the Royal Mail and ParcelForce will become subject to standard rate VAT from 31 January 2011. Services provided to private individuals, such as stamped mail, will continue to be exempt from VAT.

Tax Avoidance

Off-shore Income

The Taxman has been gathering information about off-shore accounts held by British residents from banks based in the UK and in tax havens such as Liechtenstein. Now three further tax havens; Belize, Grenada and Dominica are about to sign information exchange deals with the UK.

Tax evaders with off-shore accounts were given until 12 March 2010 to come clean and declare all their off-shore income and gains to HMRC. If they persist in their tax evasion tactics after 1 April 2011 and hide money in a country that does not have an information exchange agreement with the UK, they will find themselves subject to penalties of up to 150% of the tax due. If the tax evaded is £25,000 or more, HMRC may publish the taxpayer’s name and address as part of their name and shaming powers.

Security for PAYE

Currently the owners or directors of new businesses may be asked to provide a lump sum to HMRC as security before the business is permitted to become VAT registered. The Tax Office tends to demand such payments where the business owners have previously been involved in a business that failed owing VAT. From 6 April 2011 HMRC will also be able to ask for security payments from the business owners before the business is permitted to operate a PAYE scheme.



How to reduce your accountancy fees

Posted on March 17th, 2010 by Aziz  |  No Comments »

In these recessionary times small businesses are looking  to cut costs, one area they are looking at is their accountancy fees. It is important to understand that accountants fees are based on time and skill involved in doing your work.  One key way you can reduce your accountancy fees is for you do  the bookkeeping on a computerised bookkeeping software.

It would be best if you use the same software as your accountant. This will reduce his/her time even further on producing  your accounts. You should go as far as asking your accountant to train you how to ensure your bookkeeping is up to the required standard making his/her life a lot easier. The other advantage of this is you will be able to see how your business is doing throughout the year- are you making a profit? You will be able to take action if your profits are not in line with your plans.

The bookkeeping software packages available now are very easy to use. They are designed to be used by non accountants. They are in plain English, some even have videos explaining how to use the software. Here are some the computerised bookkeeping  packages:

Software not (online)

Online sofware

Other areas you need to ensure are:

  • Have a separate business account and make sure only business transactions go through this account. Do not have your personal expenses/income go through your business account.
  • Keep all your paperwork in good order. Make it easier for your accountant to track your paperwork from the entries you have made on the computer.
  • Make sure you pass to your accountant all the bank statements. If they are any missing order copies from your bank.
  • Once the accountant has finsihed with your books, ask him/her what else you can do to help him reduce his time on bookkeeping even further.

Since your accountant will not be using up his/her time on very basic work, it will give him/her to think about tax savings and suggesting some tax saving areas for you.

What to Put on Your Company Letterhead, Websites and Emails

Posted on March 9th, 2010 by Aziz  |  4 Comments »

This is intended to help limited companies on ways to ensure you meet the legal requirements on information that you should put about your company on your stationery, website and emails.

You should put the following on your letterhead and invoices…


  • The full name of the company, normally ending with the word “limited”.
  • The company registration number given by Companies House.
  • The company’s registered office address.
  • Where the company was incorporated – England and Wales or Scotland.
  • Your VAT number if VAT registered.
  • Details of any regulated profession of which you are a member.

Directors names?

There’s no need to list all of the directors. However, if you do the rule is you must list them all. i.e. it’s all or nothing.

Outside the premises

The Companies Act requires you to display the company’s name in a prominent position, even if your business operates from home! Failure to do so could in theory lead to a fine. However, putting the name on your house could lead to a Council Tax Bill. It’s worth noting Companies House don’t go around checking.

Cheques and orders

You must show the company’s full name including the word “limited”. This is also important to avoid any confusion and you becoming personally liable for anything you thought was in the company name.

On Your Website

Every company must display on its website…

  • Company name;
  • Company registration number;
  • Place of registration;
  • Registered Office address.

All businesses whether companies or not must display the following on their website…

  • Name and trading name (if different);
  • Email address – it is not sufficient to have a contact us form, an email address has to be shown as well;
  • Geographic address from which the business trades;
  • Membership details of any trade or professional association including your registration number;
  • VAT number

The details do not have to appear on every page of the website and will probably be included on a “About Us” or “Legal Info” pages.

The Distance Selling Regulations complete the set of the current regulations and have been in force since 2000. There are long lists of items to be shown including unambiguous prices (stating whether prices are inclusive or exclusive of tax), an accurate description of goods or services and the returns policy. If you are trading over the internet you should consult the Regulations.

Emails and Order Forms

All emails and order forms from a company must contain…

  • Company name;
  • Company registration number;
  • Place of registration;
  • Registered Office address.

Businesses will probably include this information in the footers or email signatures to each of their outgoing emails.

Please contact us if  we can help any further.

Is Sole Trader Structure Best?

Posted on March 5th, 2010 by Aziz  |  No Comments »

This is the third and the final blog on business structure that would be suitable for you. The first blog in the this series covered limited companies and the second blog covered partnerships.

Sole trader is the simplest form of business to start where you carry on business on your own account. You are liable to income tax and Class 4 National Insurance on your profits. You can employ people including your spouse for work done.

Your business format is not set in stone forever and you can change between them. It is fairly simple for a sole trader to take on a partner and become a partnership and for a partnership to become a Limited Company. There are however more complications with changing from a Limited Company to a sole trader or partnership.

Is Partnership Structure Best?

Posted on March 4th, 2010 by Aziz  |  No Comments »

This is the second of third blog covering the area of which would be most appropriate business structure for you. The first blog covered limited company structure. This blog cover the partnership structure. The third and final blog will cover sole trader structure.

Partnership

A partnership is two or more people carrying on business together with a view to making profit.

The partners are all joint and severally liable for partnership debts, although this does not apply to personal tax bills based on partnership profits.

It is advisable to have a partnership agreement to document the agreement between the partners. However, the partnership is often between husband and wife and there is no agreement.

Limited Liability Partnership (LLP)

LLP’s are treated like a normal partnership for tax purposes but have the protection of Limited Liability.

A LLP is a separate legal entity and can enter into contracts and deeds, sue and be sued. With normal partnerships every partner has to be party to certain documents and litigation. Floating charges can be granted over its assets in its own name, which normal partnerships can’t do. As with Limited Companies, there is public availability of accounts.

Limited Company Structure – Best?

Posted on March 3rd, 2010 by Aziz  |  No Comments »

This is the first of three posts looking at 3 business structures:  Limited Company, Partnership and  Sole trader. We hope this will help you decided which is the best structure for you.

A limited company is a separate legal entity from its members. These are the basic facts

  • The business is owned by the limited company, not you.You are the shareholder who owns the business and with small businesses, the director who runs it.
  • It must have at least one shareholder.
  • It must also have at least one director. From 6th April 2008 it is no longer necessary to have a company secretary although the position may be retained if so desired.
  • The shareholders do not have to be directors. Directors are employees of the company.
  • The company pays corporation tax on its profits. A small company pays corporation tax at 21% (2009/10).
  • They are governed by company law.

Main Advantages of using a Limited Company…


  • A Limited Company may appear more credible and substantial although in reality this is not necessarily the case.
  • The Liability of its shareholders is limited to the amount of the share capital issued and so offers protection to personal assets. In the event of company failure and not being able to pay its creditors,your personal assets are protected. However, banks, landlords and others when dealing with a Limited Company will often require personal guarantees.
  • A Limited Company has better borrowing potential as it can use current assets as security by creating a floating charge over its assets.
  • You can use shares to enable different people to have different shares of ownership that they can pass onto the next generation.
  • You can have different classes of shares with different rights, such as non-voting shares for someone who wants to invest some money into the company but doesn’t wish to take part in the management.
  • Having a limited company can change the tax rate of a higher rate tax payer from 40% to 21%, more than halving their tax bill. The exact savings do depend on how much of the profit you leave to reinvest in your business. Taxpayers can also avoid paying any national insurance at all by using dividends. For someone earning £30,000 in a year as a sole trader, the amount of Class 4 NI to be saved is around £2000.

Main Disadvantages of using a Limited Company…


  • Your annual accounts have to be filed at Companies House and are available for public inspection as is other information about the company.
  • Directors are personally subject to regulations and can be fined or found guilty of a criminal offence for failing to comply.
  • A company is more complicated to wind up.
  • Generally involves higher accountancy fees as there is more for the accountant to deal with.
  • Taxable benefits on having your car in the company can be substantial.

Please contact us to help you decide which would be the best structure for you.

Filing Small Company Accounts

Posted on February 24th, 2010 by Aziz  |  No Comments »

As a Director of  a small limited company you have 9 months, from your accounting year end date to file your accounts with Companies House. However, if you are a new company you have 21 months to file your accounts from the date of incorporation of your company.

You will get a reminder from Companies House about 6 weeks before your accounts are due. This reminder will be sent to your registered office address.

If you miss the deadline of filing your company’s accounts you will incur an automatic penalty. Please be aware that late filing of accounts or not filing the accounts may mean you could be prosecuted and may end up with a criminal record and a fine that could be as high as £5,000.  You may also be disqualified acting as a director.

Late filing penalties are as follows:

Missed Deadline by:                                                  Penalty

Less than 1 month                                                            £150

Over a Month but less than 3 months                                 £375

Over three months but less than 6 months                         £750

Over 6 months                                                                £1,500

The above penalties will be doubled if you are late in filing the accounts again in the following year.

4Networking Putney Business Breakfast

Posted on February 10th, 2010 by Aziz  |  No Comments »

I am looking for people who would be interested in joining  a 4n (4 networking) group in Putney. Networking as you may know is the most effective way to form good relationship this in turn will further your business.

I was cynical about networking. After attending 4n networking  meetings I am converted. Very friendly and easy going meetings. You will not be held up by rules. I did not like BNI at all – just too many rules. 4n is different.

Please call me on 020 875 3314 if you are interested in attending  a meeting  just to find out more. You are allowed to attend two meetings before deciding to join.

Big Caution on Joining a Franchise

Posted on February 10th, 2010 by Aziz  |  No Comments »

This is just a big caution for those considering a franchise – be very careful. There are more than a few franchisors who are very good at presenting a positive picture of how well you will do. The reality may will be very different.

Do not take the fact that they are a member of  The British Franchise Association (bfa) as an indication of additional security. BFA  is funded by franchiors. In addition, it does not have any legal authority over franchiors. When you have problems, it may suggest mediation. This is likely to cost you.

I am sure they are some good franchisors but they are many who simply will not to do much to help you.

There are many people I know who have been bitten badly by money grabbing franchisors.

If you decide to join a franchise please make sure you go with your eyes fully open by doing  your own research. Proceed with extreme caution.



Open a Bank Account with Bad Credit Rating?

Posted on December 18th, 2009 by Aziz  |  No Comments »

chqI have had some clients who at the start up stage of their business were concerened that they would not be able to open a bank account due to their poor credit rating.  This rating was as a result of difficulties in the past meant that they were unable to pay their debts. They had agreed repayment plan with all their creditors.

Most of my clients, with a bad credit rating, were able to open a business bank account. It is important to talk to your bank and in an open and honest way so they will be able to help. However, you may not be able to get credit from the bank till some time has passed since you opened your account. This is one way for them to check your credit worthiness.

How do I keep my Accounting Records?

Posted on December 17th, 2009 by Aziz  |  No Comments »

bookkeepingThis is a question we are asked very often. There is no simple answer to this. It depends on the type of business you run and the type of person  you are. There are certain records you need to keep. However, you have several options how you keep these records. The following link will take you to a Business Link website that explains this area extremely well:

http://www.businesslink.gov.uk/bdotg/action/detail?r.s=m&r.l1=1073858808&r.lc=en&r.l3=1073860617&r.l2=1073859227&r.i=1073789114&type=RESOURCES&itemId=1073789112&r.t=RESOURCES

How Long to Wait Before Chasing for Payment?

Posted on December 16th, 2009 by Aziz  |  No Comments »

debtAfter your credit period (for example 30 days) there is no hard and fast rule on how long you should wait before taking further action.

The following is an excellent link that  provides an interactive questionnaire on process to follow when chasing a debt.

Link http://online.businesslink.gov.uk/bdotg/action/logicToolStarting?r.l1=1073858790&r.lc=en&r.l3=1075135408&r.l2=1074453392&r.i=1077731036&type=BLTTOOL&itemId=1077731036&r.t=BLTTOOL

Email Marketing – Spam Law

Posted on December 6th, 2009 by Aziz  |  No Comments »

Email marketing is an attractive marketing option for small businesses since it is a low cost way of reaching a wide customer base.

However, spam (the unsolicited sending of emails) is illegal. The law on this area is governed by the Data Protection Act 1998 and the Privacy & Electronic Communications Regulations 2003.

The key rules are:

  • You should not send marketing emails without recipients prior consent. This should be in the form of an opt-in or an extremely explicit opt-out.
  • Where contact details are collected through the course of a sale or in sale negotiations, emails can be sent if emails relate to similar products or services and when the address was collected the recipient was given the opportunity to opt-out.
  • You as a sender should not hide your identity and you should provide a valid email address for the opt-out for future emails.

Breaking the spam law is serious and could result in fines up to £5,000.