Southside Accountants

Bare All and Stand Out

To stand out from your competition and give your business real credibility get testimonials from your customers and publicise these on your website. Potential customers  are savvy  they will not be taken in by made up testimonials or testimonials that are not from an independent source. To give your testimonials credibility you need to ensure you do not only show the good, but also the bad and the ugly.

Every time I read 100% satisfaction testimonials, I move on to someone else who is honest enough to show me that they are not perfect. Likes of Amazon are excellent examples where they do not remove critical testimonials about them. Furthermore, this is a great way to ensure you are always on  your guard to make sure that you are doing everything to provide  outstanding customer service.

How to do it?

Sign up with FreeIndex business listing directory.  Click  here to do this . You can advertise your business for free in just a short space of time but the best thing about FreeIndex  is that it ranks businesses in each sector by the number of reviews they have received from their customers.

For example they are 1362  listed businesses in the “accountants” category. In this category with just 19  reviews we are listed as  number 1 in the rankings.

Once you have registered on FreeIndex, you can send your customers a link to leave you a testimonial. They independently rate you against the following criteria:

• Value for money
• Customer service
• Quality

FreeIndex have measures in place to ensure that the reviews system is not abused.

The way to put these testimonials on your website is by copying a piece of code from FreeIndex  and pasting these code on your website. This  will show the latest reviews you have received on the FreeIndex site, therefore acting as a constantly updating testimonial list. Click here for an example of this.

Please note I am not connected to FreeIndex,  apart from being listed on their website and acting as their Finance and Accounting Expert for which there is no pay.

Tags: Accountants Balham, Accountants Fulham, Accountants Mitcham, Accountants Putney, Accountants Tooting, Accountants Wandsworth, Accountants Wimbledon, freeindex, stand out, testimonials; competition

This entry was posted on Tuesday, July 13th, 2010 at 4:43 pm and is filed under General Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.